Words we use and how we define them

Claims & Certifications Terminology

dermatologist approved

A dermatologist has reviewed and approved product for intended use.

Product has been tested in a clinical setting with the oversight of a dermatologist. The Dermatologist reviews all data and approves product for intended use.

for sensitive skin

Products are formulated with gentle, non-irritating or low irritating ingredients as well as with ingredients which are known to reduce irriation with sensitive skin in mind.

Products are tested via a third party clinical lab via Human Repeat Insult Patch Test (HRIPT) where product is put on the skin of volunteer multiple times over an extended period of time evaluating for irritation.

hypoallergenic

Relatively unlikely to cause an allergic reaction.

Products are tested via a third party clinical lab via Human Repeat Insult Patch Test (HRIPT) where product is put on the skin of volunteer multiple times over an extended period of time evaluating for irritation.

natural

When we say we are making a natural product, we are doing everything we can to utilize renewable resources, making decions which are better for the environment and being as transparent with our consumers about ingredeint source and purpose as possible. We are utilizing 3rd party certifying bodies (USDA Biopreferred and Leaping Bunny and 3rd party testing to insure accountability in what we are telling consumers.

natural fragrance

Fragrance oil is made of plant oils and isolates from plant oils.

Meet ISO 9235 definition of natural. ISO 9235 is an International standard for aromatic natural materials.

pediatrician tested

A pediatrician has reviewed and approved product for intended use.

Product has been tested in a clinical setting with the oversight of a pediatrician. The Pediatrician reviews all data and approves product for intended use.

tear free

Product is made with ingredients that will not irritate the eyes; care should still be taken to avoid getting in eyes.

Clinical testing by an ophthalmologist is conducted with a third party testing company. A small amount of diluted product is dripped into a volunteer's eye and evaluated for irritation and redness.

vegan

Formulated with ingredients which do not contain any animal product or byproducts.

All ingredients are carefully screened for their sourcing.

How2Recycle

How2Recycle is a standardized labeling system that clearly communicates recycling instructions to the public. It involves a coalition of forward thinking brands who want their packaging to be recycled and are empowering consumers through smart packaging labels.

We are working towards labeling all products.

Leaping Bunny

Since 1996, the Leaping Bunny Program, operated by the Coalition for Consumer Information on Cosmetics in the US and Canada, has been connecting compassionate consumers to cruelty-free companies under its Corporate Standard of Compassion for Animals. Companies must pledge to end animal testing at all stages of product development in addition to recommitting to the program annually and being open to third party audits.

All products other than diapers. (Diapers are still cruelty-free but haven't completed the leaping bunny certification process yet).

SmartLabel® gives you easy and instantaneous access to detailed information about thousands of food, beverage, personal care, household and pet care products.

Working towards using SmartLabel with all products.

USDA BioPreferred

The USDA Certified Biobased Product label, displayed on a product certified by USDA, is designed to provide useful information to consumers about the biobased content of the product.

Working towards certifying all products with USDA.